Step inside the Fiori jungle – A day with a master florist

Where am I: Fiori Store – Pines 15 Neve Tzedek, Israel
Photos by: Liya Geldman

I don’t know if you heard, but, there is new magical place in Tel Aviv and it’s called Fiori. Fiori is more than just a regular flower shop, it’s a universe of plans, unique flowers, objects of desire and most of all great energy. The new store in Neve Tzedek is a jungle of plans, exotic flowers and mystic vibes. The store is small but once you walk in there’s no way out, the magic of it just sucks you in. Sagi Samila and Shabi Sarusi who own the store created Fiori out of true passion for high quality product, they wanted to bring a luxury twist on the local event, garden and flower industries in Israel, combining elegant flower arrangements for the most chic result. I had the pleasure of spending a day with Sagi, who took me around on his amazing journey from designing gardens to creating flower arrangements at an event to learning how to make a bouquet in his new store. Join me and Sagi for a spectacular, colorful and floral adventure.

10:00 AM North Tel Aviv – Gold Wedding event
Sagi and his team arrive with a van full of amazing flowers and plants

12:00 PM Checking on a client’s garden, refreshing the plants

14:00 Back to the store to teach me how to make a wild and unforgettable bouquet

As you can tell by the pictures, Sagi is full of passion for his business and the way his eyes light up when he talks about flowers totally made my day and it guarantee to make yours!

For information about events/gardens/shop contact me via email or visit the Fiori Website for more details.

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